Top 10 SaaS Startups for Software in India

Top 10 SaaS Startups for Software in India

“Discover the top 10 SaaS startups for software in India revolutionizing the software industry with innovative solutions. Learn about Freshworks, Zoho, Chargebee, Postman, and more, including their founders, key products, and global impact. Explore how these startups are transforming customer engagement, HR management, healthcare, and API development.”

India has become a burgeoning hub for SaaS (Software as a Service) startups, leveraging its large pool of tech talent, innovative culture, and increasing digital adoption. These startups are not only serving the local market but are also making significant inroads globally. Here, we spotlight ten of the most promising SaaS startups in India that are making waves in the software industry.

1. Freshworks

FoundersGirish Mathrubootham, Shan Krishnasamy
Key ProductsFreshdesk, Freshsales, Freshservice, Freshteam
Major CustomersHonda, Bridgestone, Hugo Boss
Global ReachOver 40,000 customers worldwide
InnovationsAI-powered assistant Freddy, multi-product suite
Freshworks – Top 10 SaaS Startups for Software in India


Freshworks is a pioneering SaaS company offering a range of customer engagement solutions. Initially launched as Freshdesk, a customer support software, the company has since expanded its product portfolio to include Freshsales for CRM, Freshservice for IT service management, Freshteam for HR management, and more.


Freshworks has consistently innovated by integrating AI and machine learning into its products. Their AI-powered assistant, Freddy, helps businesses automate repetitive tasks, improve customer support efficiency, and gain actionable insights from customer interactions. Freshworks’ multi-product suite also ensures seamless integration between different business functions, providing a unified customer experience.


Freshworks has made a significant global impact, with over 40,000 customers worldwide, including notable names like Honda, Bridgestone, and Hugo Boss. The company’s successful IPO on NASDAQ in 2021 marked a major milestone, highlighting the potential of Indian SaaS companies on the global stage. Freshworks continues to be a key player in enhancing customer and employee experiences through innovative software solutions.

2. Zoho

FoundersSridhar Vembu, Tony Thomas
Key ProductsZoho CRM, Zoho Projects, Zoho Invoice, Zoho Mail
Major CustomersAmazon, Philips, Netflix
Global ReachOver 60 million users worldwide
Privacy PolicyNo-ads policy, data sovereignty
InnovationsZia AI, integrated business applications
Zoho – Top 10 SaaS Startups for Software in India


Zoho is one of the oldest and most respected SaaS companies in India, providing a comprehensive suite of online productivity tools and SaaS applications for businesses of all sizes. With over 45 applications covering CRM, project management, invoicing, and collaboration, Zoho offers an integrated ecosystem that supports diverse business needs.


Zoho’s innovation lies in its ability to offer an all-encompassing suite of business applications that are tightly integrated yet individually powerful. They have invested heavily in AI, with their Zia AI assisting users across various applications to streamline operations, automate tasks, and provide deeper insights. Zoho’s unique focus on data privacy and user autonomy has also set it apart, emphasizing a no-ads policy and maintaining data sovereignty.


Zoho serves over 60 million users globally, including companies like Amazon, Philips, and Netflix. The company’s commitment to privacy and integration has garnered a loyal customer base. Zoho’s work-from-rural initiative has also had a profound social impact, creating employment opportunities and reducing urban migration by setting up offices in smaller towns across India.

3. Chargebee

FoundersKrish Subramanian, Rajaraman Santhanam
Key ProductsSubscription billing, revenue management
Major CustomersFreshworks, Okta,
Global ReachBusinesses in over 53 countries
InnovationsRobust API, smart revenue recovery tools
Chargebee – Top 10 SaaS Startups for Software in India


Chargebee is a leading subscription billing and revenue management platform that simplifies the complexities of recurring billing. It offers a comprehensive suite of tools to automate billing, invoicing, payments, and revenue operations, making it an essential tool for SaaS businesses and subscription-based companies.


Chargebee’s innovation lies in its robust API and flexible integration capabilities, allowing businesses to seamlessly connect Chargebee with their existing systems. Their platform supports multiple currencies and taxation systems, making it ideal for global enterprises. Chargebee has also introduced smart revenue recovery tools that help businesses reduce churn and maximize revenue through automated dunning and payment retries.


Chargebee powers subscription billing for thousands of businesses in over 53 countries, including Freshworks, Okta, and By automating complex billing processes, Chargebee enables companies to focus on growth and customer engagement rather than administrative tasks. Its ability to handle complex billing scenarios and compliance requirements has made it a trusted partner for scaling businesses worldwide.

4. Postman

FoundersAbhinav Asthana, Ankit Sobti, Abhijit Kane
Key ProductsAPI development, collaboration, testing, monitoring
Major CustomersMicrosoft, Twitter, Shopify
Global ReachOver 17 million users, 500,000 organizations
InnovationsAutomated testing, mock servers, API network
Postman – Top 10 SaaS Startups for Software in India


Postman is a collaboration platform for API development, widely regarded as an essential tool for developers. It simplifies each step of building an API and streamlines collaboration, testing, and monitoring. With its intuitive interface and powerful features, Postman has become a standard in API development.


Postman has continuously evolved to include features like automated testing, mock servers, and API monitoring, which help developers ensure their APIs are reliable and performant. The platform’s collaborative environment allows team members to work together in real-time, enhancing productivity and reducing errors. Postman’s API network also enables developers to discover and connect with thousands of public APIs, fostering a more interconnected development ecosystem.


Postman boasts over 17 million users and 500,000 organizations worldwide, including companies like Microsoft, Twitter, and Shopify. Its platform has revolutionized how APIs are built and managed, significantly improving efficiency and collaboration in software development. Postman’s growth and widespread adoption underscore its critical role in modern software engineering.

5. Innovaccer

FoundersAbhinav Shashank, Sandeep Gupta, Kanav Hasija
Key ProductsData Activation Platform
Major CustomersOver 25,000 healthcare providers
Global ReachUnified healthcare records of over 24 million patients
InnovationsAI and ML for healthcare data integration
Innovaccer – Top 10 SaaS Startups for Software in India


Innovaccer is a healthcare technology company that provides a data activation platform to unify healthcare data and generate actionable insights. By leveraging AI and machine learning, Innovaccer helps healthcare organizations improve care delivery, optimize operations, and enhance patient outcomes.


Innovaccer’s key innovation is its Data Activation Platform, which integrates disparate healthcare data sources into a single, unified view. This platform enables healthcare providers to access comprehensive patient records, identify care gaps, and implement data-driven interventions. Innovaccer has also developed advanced analytics and predictive modeling tools that aid in population health management and personalized care.


Innovaccer serves over 25,000 healthcare providers and has unified the healthcare records of over 24 million patients. By providing a holistic view of patient data, Innovaccer helps healthcare organizations reduce costs, improve care coordination, and enhance patient satisfaction. The platform’s ability to deliver actionable insights has been instrumental in advancing value-based care models across the healthcare industry.

6. Capillary Technologies

FoundersAneesh Reddy, Krishna Mehra
Key ProductsCustomer data management, loyalty programs, marketing
Major CustomersWalmart, Puma, KFC
Global ReachOver 400 brands, 30,000 stores in 30 countries
InnovationsAI-powered customer engagement and loyalty platform
Capillary Technologies – Top 10 SaaS Startups for Software in India


Capillary Technologies offers an AI-powered customer engagement and loyalty platform that helps businesses build stronger relationships with their customers. The platform provides a comprehensive suite of solutions for customer data management, loyalty programs, personalized marketing, and insights-driven engagement.


Capillary’s platform leverages AI and machine learning to analyze customer data and deliver personalized experiences across multiple channels. Their loyalty management system integrates seamlessly with existing CRM systems, enabling businesses to create customized loyalty programs that drive customer retention and growth. Capillary’s real-time analytics and predictive modeling tools also empower businesses to make informed decisions and optimize their marketing strategies.


Capillary Technologies serves over 400 brands and 30,000 stores across 30 countries, including industry leaders like Walmart, Puma, and KFC. By enhancing customer engagement and loyalty, Capillary has helped businesses increase customer lifetime value and drive revenue growth. The platform’s ability to deliver personalized experiences has significantly improved customer satisfaction and brand loyalty.

7. Drawinbox

FoundersChaitanya Peddi, Jayant Paleti, Rohit Chennamaneni
Key ProductsHR management solutions
Major CustomersNivea, Swiggy, Adani
Global ReachOver 500 enterprises, 1.5 million employees
InnovationsAI-powered recruitment, predictive analytics
Drawinbox – Top 10 SaaS Startups for Software in India


Darwinbox is a leading HR tech platform that offers end-to-end human resource management solutions. The platform covers the entire employee lifecycle, including recruitment, onboarding, performance management, payroll, and employee engagement, providing a unified and seamless HR experience.


Darwinbox has introduced several innovations in HR tech, including AI-powered recruitment tools that streamline the hiring process and predictive analytics for talent management. Their mobile-first approach ensures that HR processes are accessible and efficient for employees and managers on the go. Darwinbox’s intuitive interface and automation capabilities also enhance HR productivity and reduce administrative burdens.


Darwinbox has rapidly expanded its footprint, serving over 500 enterprises and 1.5 million employees across various industries, including companies like Nivea, Swiggy, and Adani. The platform’s comprehensive HR solutions have helped organizations improve employee engagement, enhance productivity, and foster a positive workplace culture. Darwinbox’s impact is evident in its high customer retention and rapid growth in the HR tech market.

8. BrowserStack

FoundersRitesh Arora, Nakul Aggarwal
Key ProductsCloud-based testing for web and mobile apps
Major CustomersMicrosoft, Twitter, Expedia
Global ReachOver 50,000 customers
InnovationsScalable, on-demand testing environment
BrowserStack – Top 10 SaaS Startups for Software in India


BrowserStack is a cloud-based testing platform that enables developers to test their websites and mobile applications across various browsers, operating systems, and devices. The platform provides instant access to a vast range of real devices and browsers, ensuring comprehensive and accurate testing.


BrowserStack’s innovation lies in its ability to offer a scalable, on-demand testing environment that eliminates the need for physical devices and complex infrastructure. The platform supports automated and manual testing, with integrations to popular CI/CD tools, enabling seamless testing workflows. BrowserStack’s Live and Automate products provide powerful capabilities for real-time debugging, parallel testing, and visual regression testing.


BrowserStack serves over 50,000 customers, including leading companies like Microsoft, Twitter, and Expedia. By providing a reliable and scalable testing platform, BrowserStack has significantly reduced the time and effort required for web and mobile app testing. The platform’s impact on improving software quality and accelerating development cycles has made it an indispensable tool for developers worldwide.

9. Icertis

FoundersSamir Bodas, Monish Darda
Key ProductsContract management solutions
Major Customers3M, Daimler, Microsoft
Global ReachManages over 10 million contracts worth $1 trillion
InnovationsAI and blockchain in contract management
Icertis – Top 10 SaaS Startups for Software in India


Icertis is a contract management platform that leverages AI to transform how enterprises manage their contracts. The platform offers comprehensive solutions for contract creation, negotiation, compliance, and analytics, enabling organizations to streamline their contract lifecycle management (CLM) processes.


Icertis has pioneered the use of AI and blockchain in contract management, providing advanced capabilities for contract intelligence and risk management. Their platform’s AI-powered analytics offer deep insights into contract performance and compliance, while blockchain integration ensures transparency and security in contract execution. Icertis’ robust integration capabilities also allow seamless connectivity with other enterprise systems.


Icertis manages over 10 million contracts worth more than $1 trillion for companies across various industries, including 3M, Daimler, and Microsoft. By automating and optimizing contract management processes, Icertis has helped organizations reduce risks, ensure compliance, and improve operational efficiency. The platform’s ability to deliver value through contract intelligence has established Icertis as a leader in the CLM market.

10. Agile CRM

FoundersManohar Chapalamadugu
Key ProductsCRM, sales automation, marketing automation
Major CustomersIndeed, Cisco, Toshiba
Global ReachOver 20,000 customers
InnovationsIntegrated CRM tools, predictive analytics
Agile CRM – Top 10 SaaS Startups for Software in India


Agile CRM is an all-in-one customer relationship management platform designed for small and mid-sized businesses. The platform offers a wide range of features, including sales automation, marketing automation, customer service, and web engagement, providing a holistic solution for managing customer relationships.


Agile CRM’s innovation lies in its ability to offer an integrated suite of CRM tools that are easy to use and affordable. The platform’s drag-and-drop interface and pre-built templates make it accessible for businesses without extensive technical expertise. Agile CRM also leverages AI to provide predictive analytics, helping businesses identify sales opportunities and optimize marketing campaigns.


Agile CRM serves over 20,000 customers across various industries, including companies like Indeed, Cisco, and Toshiba. By providing a comprehensive and cost-effective CRM solution, Agile CRM has enabled small and mid-sized businesses to improve their sales processes, enhance customer engagement, and drive growth. The platform’s user-friendly design and powerful features have made it a popular choice for businesses looking to scale their customer relationship management efforts.

FAQs on Top 10 SaaS Startups for Software in India

1. What is SaaS?

A: SaaS stands for Software as a Service. It refers to a software distribution model where applications are hosted by a service provider and made available to customers over the internet. Users typically access SaaS applications through a web browser.

2. Why is India a hub for SaaS startups?

A: India has a large pool of skilled tech talent, a rapidly growing digital economy, and a culture of innovation. These factors, combined with lower operational costs, make India an attractive location for SaaS startups.

3. What are some common features of SaaS products?

A: Common features of SaaS products include cloud hosting, subscription-based pricing, scalability, regular updates, accessibility from any device with internet access, and integration capabilities with other software.

4. How do SaaS companies benefit businesses?

A: SaaS companies provide businesses with cost-effective solutions that are easy to deploy and maintain. They help streamline operations, improve efficiency, and offer flexibility to scale up or down based on business needs. SaaS solutions also often include the latest security and compliance features.

5. Who are the founders of Freshworks?

A: Freshworks was founded by Girish Mathrubootham and Shan Krishnasamy in 2010.

6. What makes Zoho unique in the SaaS landscape?

A: Zoho is unique due to its comprehensive suite of over 45 integrated applications, commitment to data privacy (no-ads policy), and focus on user autonomy. It offers a complete ecosystem for businesses of all sizes.

7. What industries do these SaaS startups serve?

A: These SaaS startups serve a wide range of industries, including customer support, healthcare, retail, human resources, web and mobile app development, contract management, and more.

8. How does Postman help developers?

A: Postman simplifies API development by providing tools for building, testing, and monitoring APIs. It offers features like automated testing, mock servers, and real-time collaboration, which streamline the API development process.

9. What is the primary function of Chargebee?

A: Chargebee primarily helps businesses with subscription billing and revenue management. It automates billing, invoicing, and payment processes, making it easier for subscription-based companies to manage their finances.

10. How has Innovaccer impacted the healthcare industry?

A: Innovaccer has unified healthcare data from various sources, providing comprehensive patient records and actionable insights. This has improved care delivery, optimized operations, and enhanced patient outcomes in the healthcare industry.

11. What is BrowserStack known for?

A: BrowserStack is known for its cloud-based testing platform that enables developers to test websites and mobile applications across various browsers, operating systems, and devices without needing physical infrastructure.

12. How do SaaS startups contribute to the global market?

A: Indian SaaS startups provide innovative solutions that address global business challenges. They serve a worldwide customer base, enhance operational efficiencies, and foster technological advancements across various sectors.

13. What is the significance of AI in these SaaS solutions?

A: AI is integrated into these SaaS solutions to automate tasks, provide predictive analytics, enhance decision-making, and improve user experiences. AI-powered tools help businesses optimize operations, reduce costs, and gain deeper insights into their data.

14. What are some notable achievements of Icertis?

A: Icertis manages over 10 million contracts worth more than $1 trillion for companies across various industries. It has pioneered the use of AI and blockchain in contract management, providing advanced contract intelligence and risk management capabilities.

15. How does Darwinbox enhance HR management?

A: Darwinbox offers a comprehensive HR tech platform that covers the entire employee lifecycle. It includes AI-powered recruitment tools, predictive analytics for talent management, and a mobile-first approach, enhancing HR processes and employee engagement.


In conclusion, these top 10 SaaS startups in India are not only revolutionizing the software industry with their innovative solutions but also making a significant impact on businesses globally. Their contributions to customer engagement, HR management, healthcare, testing, and contract management are setting new benchmarks and driving the growth of the SaaS ecosystem in India and beyond.

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