Top 10 Augmented Reality Startups in India

Top 10 Augmented Reality Startups in India

Discover the top 10 Augmented Reality startups in India revolutionizing industries like retail, healthcare, and real estate. Learn about their innovations, impacts, and the future of AR technology in India. Explore detailed profiles, FAQs, and how these pioneering startups are transforming user experiences and driving technological advancement.

Augmented Reality (AR) is transforming the way we interact with the digital world by overlaying virtual objects onto the real environment. India, a burgeoning hub for technology and innovation, has seen a surge of startups pioneering AR technology across various sectors. Here are the top 10 AR startups in India making significant strides in this exciting field.

1. SmartVizX

Founder(s)Gautam Tewari, Tithi Tewari
LocationNoida, Uttar Pradesh
OverviewSpecializes in VR and AR experiences for AEC industry.
InnovationsTrezi platform for immersive visualization in 3D design.
ImpactEnhances design accuracy and client engagement in AEC.
SmartVizX – Top 10 Augmented Reality Startups in India

Overview: Founded in 2015, SmartVizX is a pioneer in creating immersive virtual reality (VR) and AR experiences for the architecture, engineering, and construction (AEC) industry. Their flagship product, Trezi, is designed to enhance the design process through immersive visualization.

Innovations: Trezi allows architects and designers to experience their projects in a fully immersive 3D environment. Users can walk through virtual models of their designs, make real-time modifications, and collaborate with clients and team members remotely. This tool significantly improves design accuracy and client engagement, reducing the time and cost associated with traditional design methods.

Impact: SmartVizX has transformed the AEC industry by providing a platform that enhances design precision and client communication. This has led to better project outcomes, reduced errors, and increased efficiency. The company’s technology is used by leading architects and construction firms in India and globally.

2. Scapic

Founder(s)Sai Krishna VK, Ajay PVK
LocationBengaluru, Karnataka
OverviewAR and VR platform for creating immersive shopping experiences.
InnovationsTools for creating 3D models and interactive AR content.
ImpactRevolutionizing online retail with enhanced customer engagement.
Scapic – Top 10 Augmented Reality Startups in India

Overview: Scapic, founded in 2017 and acquired by Flipkart in 2020, is an AR and VR platform that empowers businesses to create immersive shopping experiences. Scapic aims to revolutionize online retail by enhancing the visual appeal and interactivity of products.

Innovations: The platform offers tools to create 3D models, interactive AR content, and VR experiences without requiring extensive technical skills. This democratizes AR content creation, allowing brands to easily develop and deploy immersive shopping experiences. Scapic’s technology integrates seamlessly with e-commerce platforms, enhancing the customer shopping journey.

Impact: Scapic has significantly impacted the e-commerce industry by increasing customer engagement and satisfaction. Their technology has led to higher conversion rates, reduced return rates, and a more personalized shopping experience. The acquisition by Flipkart underscores its strategic importance in the future of online retail.

3. Whodat

Founder(s)Kaushik Dasgupta, Sriram Ganesh
LocationBengaluru, Karnataka
OverviewFocuses on spatial computing and 3D mapping with AR.
InnovationsPrecise placement of virtual objects in the physical world.
ImpactApplications in real estate, interior design, and urban planning.
Whodat – Top 10 Augmented Reality Startups in India

Overview: Established in 2014, Whodat is an AR platform focused on spatial computing and 3D mapping. The company’s technology allows for the precise placement of virtual objects in the physical world, enabling diverse applications.

Innovations: Whodat’s platform leverages proprietary algorithms and machine learning models to create accurate and realistic AR experiences. Their technology is used in real estate to offer virtual property tours, in interior design to visualize furniture placements, and in urban planning to simulate infrastructure projects.

Impact: Whodat has enhanced the way professionals in real estate, interior design, and urban planning interact with their projects. By providing a tool that offers high accuracy and realistic interactions, Whodat has improved decision-making, increased efficiency, and enriched the user experience.


Founder(s)Vinay Kumar Sankarapu, Deekshith Marla
LocationMumbai, Maharashtra
OverviewIntegrates AR with AI for applications in healthcare, education, and retail.
InnovationsInteractive training modules, personalized shopping assistants.
ImpactImproves medical training, enhances educational experiences, and boosts retail sales. – Top 10 Augmented Reality Startups in India

Overview:, founded in 2013, combines AR with artificial intelligence to develop solutions for healthcare, education, and retail sectors. The company focuses on creating intelligent AR applications that provide real-time insights and interactivity.

Innovations:’s AR applications include interactive training modules for medical professionals, which offer lifelike simulations for surgical procedures and patient care. In education, their tools enhance learning by providing interactive and engaging content. In retail, they offer personalized shopping assistants that enhance the customer experience through AR overlays.

Impact: has had a profound impact on healthcare training, education, and retail. Their solutions have improved the quality of medical training, made education more interactive and engaging, and enhanced customer satisfaction in retail. This multifaceted approach demonstrates the versatility and potential of AR technology.

5. Xplorazzi

Founder(s)Harsha Av, Anurag Av
LocationBengaluru, Karnataka
OverviewUses AR to enhance tourism and travel experiences.
InnovationsImmersive tours of tourist destinations and historical sites.
ImpactProvides informative and engaging travel experiences.
Xplorazzi – Top 10 Augmented Reality Startups in India

Overview: Xplorazzi leverages AR to enhance the tourism and travel experience. Founded in 2016, the company offers immersive tours of tourist destinations, historical sites, and museums, making travel more informative and engaging.

Innovations: Xplorazzi’s platform overlays digital information and interactive elements onto real-world locations. Users can access historical data, navigational assistance, and interactive content through their mobile devices. This enriches the travel experience by providing context and engagement beyond what traditional tours offer.

Impact: Xplorazzi has transformed the tourism industry by making destinations more accessible and engaging. Their technology has increased visitor satisfaction, provided educational value, and supported the preservation of cultural heritage. The company’s solutions are used by travel agencies, tourism boards, and cultural institutions.

6. Imaginate

Founder(s)Hemanth Satyanarayana, Nagendra Nagaraja
LocationHyderabad, Telangana
OverviewProvides AR solutions for industrial applications.
InnovationsAugmenter platform for remote assistance and training in industries.
ImpactImproves operational efficiency and reduces downtime.
Imaginate – Top 10 Augmented Reality Startups in India

Overview: Founded in 2011, Imaginate focuses on AR solutions for industrial applications. Their flagship product, Augmenter, provides remote assistance, training, and collaboration tools for industries such as manufacturing, aerospace, and defense.

Innovations: Augmenter allows experts to provide real-time AR guidance to field workers, enabling remote troubleshooting and training. The platform supports collaboration by overlaying digital annotations on physical objects, enhancing communication and reducing errors. This improves operational efficiency and reduces downtime.

Impact: Imaginate has significantly impacted industrial operations by providing tools that enhance productivity and reduce costs. Their technology has improved training outcomes, increased safety, and enabled remote collaboration, making industrial processes more efficient and effective.

7. Queppelin

Founder(s)Prafulla Mathur, Ankit Gupta
LocationGurugram, Haryana
OverviewOffers AR and VR solutions across entertainment, education, and real estate.
InnovationsInteractive marketing campaigns, virtual property tours.
ImpactEnhances user engagement in marketing and real estate sectors.
Queppelin – Top 10 Augmented Reality Startups in India

Overview: Queppelin, established in 2010, offers AR and VR solutions across various industries, including entertainment, education, and real estate. The company focuses on creating interactive and immersive experiences that drive user engagement.

Innovations: Queppelin’s AR applications range from interactive marketing campaigns that engage users with gamified content to virtual property tours that allow potential buyers to explore real estate remotely. Their educational tools provide interactive learning experiences that enhance student engagement and retention.

Impact: Queppelin has enhanced user engagement across multiple sectors. Their technology has driven higher conversion rates in marketing, improved customer satisfaction in real estate, and made education more interactive and effective. The company’s diverse applications demonstrate the wide-ranging potential of AR technology.

8. Gmetri

Founder(s)Avinash Teki, Siddharth Jain
LocationBengaluru, Karnataka
OverviewProvides a no-code platform for AR and VR experiences.
InnovationsDrag-and-drop interface for creating immersive content.
ImpactDemocratizes AR technology for training and customer engagement.
Gmetri – Top 10 Augmented Reality Startups in India

Overview: Gmetri, founded in 2017, provides a platform for creating and managing immersive AR and VR experiences without the need for coding. Their drag-and-drop interface allows businesses to develop custom AR applications for various purposes.

Innovations: Gmetri’s platform enables the creation of training modules, marketing campaigns, and customer engagement tools. By simplifying the development process, Gmetri allows businesses to leverage AR technology without extensive technical expertise. Their solutions are used across retail, hospitality, and corporate training sectors.

Impact: Gmetri has democratized access to AR technology, enabling businesses of all sizes to create immersive experiences. This has led to improved training outcomes, more effective marketing campaigns, and enhanced customer engagement. The company’s platform has broad applications and has been adopted by numerous industries.


Founder(s)Vaibhav Gupta, Akhil Gupta
LocationBengaluru, Karnataka
OverviewSpecializes in 3D AR solutions for e-commerce.
InnovationsCreates lifelike 3D models of products for immersive shopping experiences.
ImpactIncreases customer confidence and enhances online shopping experiences. – Top 10 Augmented Reality Startups in India

Overview: Founded in 2016, specializes in 3D AR solutions for e-commerce. Their technology allows retailers to create lifelike 3D models of products, providing an immersive shopping experience for customers.

Innovations:’s platform enables customers to interact with 3D models of products through their mobile devices. This includes features like product visualization, try-before-you-buy, and interactive product demos. The technology enhances the online shopping experience, making it more engaging and informative.

Impact: has transformed the e-commerce industry by increasing customer confidence and reducing return rates. Their solutions have led to higher conversion rates and a more personalized shopping experience. The company’s technology is used by major retailers to enhance their online presence.

10. Streetscape

Founder(s)Pratyush Prasanna, Vinay Mehra
LocationBengaluru, Karnataka
OverviewUses AR to enhance urban experiences with real-time data overlays.
InnovationsProvides information about local businesses, landmarks, and events.
ImpactImproves city navigation and supports local businesses.
Streetscape – Top 10 Augmented Reality Startups in India

Overview: Streetscape, founded in 2018, uses AR to enhance urban experiences. Their platform overlays digital information onto cityscapes, providing real-time data about local businesses, landmarks, and events.

Innovations: Streetscape’s technology offers users detailed information about their surroundings, including reviews, directions, and promotional offers. This makes cities more navigable and informative, enhancing the urban living experience. The platform also supports local businesses by increasing their visibility and engagement with potential customers.

Impact: Streetscape has improved urban living by making cities more accessible and engaging. Their technology has supported local businesses, increased tourism, and provided valuable information to residents and visitors. The company’s solutions have been adopted by city planners, tourism boards, and local governments.

FAQs about Top 10 Augmented Reality Startups in India

1. What is augmented reality (AR) and how does it work?

  • Augmented Reality (AR) is a technology that overlays digital information such as images, videos, or 3D models onto the real world, typically viewed through devices like smartphones or AR glasses. It enhances the user’s perception of reality by blending virtual elements with the physical environment.

2. Why are AR startups gaining traction in India?

  • India has a robust technology ecosystem with a growing pool of skilled engineers and entrepreneurs. AR startups in India are leveraging this talent pool to innovate across various sectors such as retail, education, healthcare, and entertainment. Additionally, the increasing adoption of smartphones and improving internet infrastructure are contributing factors.

3. How are AR startups transforming industries in India?

  • AR startups in India are disrupting industries by offering innovative solutions that enhance user engagement, improve operational efficiency, and provide immersive experiences. For example, in retail, AR is used for virtual try-ons and interactive product demos, while in healthcare, it aids in medical training and patient care.

4. What are some challenges faced by AR startups in India?

  • Challenges include technological barriers, such as the need for advanced hardware and software capabilities, as well as the high costs associated with AR development. Additionally, educating consumers and businesses about the benefits of AR and overcoming regulatory hurdles can be challenging.

5. How can businesses benefit from partnering with AR startups?

  • Businesses can benefit from AR startups by enhancing customer experiences, increasing engagement and retention rates, reducing operational costs through improved efficiency, and gaining a competitive edge in their respective markets. AR also offers new avenues for marketing and brand differentiation.

6. Which industries are most impacted by AR startups in India?

  • AR startups in India are making significant impacts across various industries including retail (virtual try-ons, interactive shopping experiences), real estate (virtual property tours), education (interactive learning tools), healthcare (medical training simulations), tourism (immersive travel experiences), and industrial sectors (remote assistance, training modules).

7. What are the future prospects for AR startups in India?

  • The future looks promising for AR startups in India, driven by advancements in technology, increasing consumer acceptance of AR experiences, and growing investments in the sector. As AR technology continues to evolve, startups will likely explore new applications and expand their reach globally.

8. How can individuals get involved or stay updated with developments in the AR startup ecosystem in India?

  • Individuals interested in AR startups can stay updated by following industry news, attending conferences and webinars, networking with professionals in the field, and exploring opportunities for collaboration or employment with AR startups. Platforms like LinkedIn and specialized AR forums can also provide valuable insights and connections.

9. What are some notable success stories or achievements of AR startups in India?

  • Examples include startups like SmartVizX revolutionizing the AEC industry with their immersive visualization tools, Scapic enhancing online retail experiences through AR, and Whodat transforming real estate and urban planning with spatial computing solutions. Each startup has unique success stories contributing to the broader AR ecosystem in India.

10. How can AR startups contribute to India’s technology landscape on a global scale?

  • AR startups in India have the potential to showcase the country’s technological prowess and innovation on a global stage. By developing cutting-edge AR solutions, collaborating with international partners, and scaling their operations globally, these startups can establish India as a hub for AR innovation and technology leadership.


India’s AR startup ecosystem is vibrant and rapidly evolving, with companies like SmartVizX, Scapic, and Whodat leading the charge in innovative applications across diverse industries. These startups are transforming user experiences, driving innovation, and setting the stage for the future of augmented reality on a global scale. As AR technology continues to advance, these pioneering Indian startups are poised to make significant impacts both domestically and internationally.

Also Read:

Top 10 IoT startups in India

Top 10 Robotics startups in India

Top 10 SaaS startups for Software in India

Top 10 Virtual Reality startups in India

Top 10 Augmented startups in India

Top 10 Health and Wellness startups in India

Top 10 Mental Health startups in India

Top 10 E-commerce startups in India

Top 10 AI startups in India

Top 10 Blockchain startups in India

About Author