Snapchat has expanded its AI chatbot feature, initially launched for paid subscribers in February, to a global audience for free. The chatbot, powered by OpenAI’s GPT technology, has seen nearly 2 million messages sent per day since its launch, prompting the company to upgrade its functionality. New features include adding My AI to group chats, recommendations for places on Snap Map and Lenses, and sharing Snaps with My AI and receiving chat replies. Snapchat plans to introduce “generative” Snaps to users, keeping the visual conversation going.
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