Udaan in Talks with M&G Prudential for Equity Round, Valuation Expected to Dip Below $2 Billion

Udaan in Talks with M&G Prudential for Equity Round, Valuation Expected to Dip Below $2 Billion Udaan, the Indian B2B e-commerce platform, is currently in discussions with UK-based savings and investment firm M&G Prudential to spearhead an upcoming equity round. The fresh investment, estimated to range from $100 million to $150 million, is anticipated to result in a significant decline in Udaan’s valuation, potentially dipping below the $2 billion mark. This development signifies a crucial juncture for Udaan and sheds light on the evolving landscape of the Indian e-commerce sector.

The Udaan Journey

Udaan, founded in 2016, has rapidly ascended to become one of India’s most prominent B2B e-commerce platforms. The company offers a comprehensive online marketplace connecting wholesalers, manufacturers, and traders to retailers across the country. With its innovative approach, Udaan aimed to bridge the gap in the traditional supply chain and foster business growth, especially for small and medium-sized enterprises (SMEs).

Valuation Roller Coaster

Udaan’s valuation has experienced significant fluctuations since its inception. In its early years, the company garnered attention from investors worldwide and was heralded as a unicorn, with a valuation exceeding $7 billion. However, the proposed equity round with M&G Prudential suggests a considerable correction in this valuation, potentially dipping below the $2 billion mark. This downturn highlights the volatile nature of the Indian e-commerce sector and the challenges faced by companies operating in this space.

Factors Contributing to the Valuation Adjustment

Several factors have contributed to Udaan’s need for an equity round that is expected to result in a reduced valuation:

Intense Competition: The B2B e-commerce sector in India has witnessed the entry of several well-funded players, intensifying competition and pressuring Udaan to invest heavily in marketing, technology, and expanding its product offerings.

Changing Market Dynamics: The COVID-19 pandemic accelerated the digital transformation of the supply chain in India. This shift has led to increased expectations and the need for significant investments to meet the evolving demands of the market.

Operational Challenges: Udaan has faced operational challenges, including logistics and supply chain issues. Addressing these concerns requires substantial capital infusion.

Regulatory Hurdles: The Indian e-commerce sector is subject to stringent regulations and policy changes that can affect business operations and profitability.

M&G Prudential’s Involvement

M&G Prudential, a UK-based savings and investment firm, is considering leading the equity round for Udaan. Their participation in this round could be a signal of the growing interest from international investors in the Indian B2B e-commerce sector. Udaan’s collaboration with M&G Prudential may bring fresh insights and strategic partnerships that could help navigate the company through the challenges it faces.

Outlook for Udaan

While the downward adjustment in valuation may seem like a setback for Udaan, it’s important to consider the bigger picture. The B2B e-commerce sector in India still holds immense potential, with a vast and untapped market. With the right strategies, operational improvements, and strong financial backing, Udaan has the opportunity to regain its momentum and strengthen its position in the market.


The ongoing discussions between Udaan and M&G Prudential for a new equity round signal a pivotal moment for the Indian B2B e-commerce platform. As Udaan prepares for a potential valuation correction, it underscores the dynamic and competitive nature of the Indian e-commerce sector. This development also highlights the importance of adapting to market changes, pursuing strategic partnerships, and being resilient in the face of challenges. Udaan’s journey will be closely watched as it navigates this crucial phase in its growth trajectory.

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