Top 10 AdTech Startups in India

India has emerged as a fertile ground for startups, particularly in the field of AdTech (Advertising Technology). These innovative companies are transforming the landscape of digital advertising, leveraging advanced technologies to optimize ad placements, enhance targeting capabilities, and improve ROI for businesses. Here’s a look at the top 10 AdTech startups in India that are making waves

1. InMobi

Aspect	Details
Founder	Naveen Tewari, Amit Gupta, Mohit Saxena, Abhay Singhal
Founded	2007
Location	Bangalore, India
Overview	InMobi is a global mobile advertising platform serving over 1.5 billion devices worldwide. They offer programmatic buying and native advertising solutions.
Innovations	Programmatic buying, native advertising, advanced targeting
Impact	Enhanced mobile ad targeting, improved ROI for advertisers

InMobi – Top 10 AdTech Startups in India

Overview: InMobi is a global mobile advertising platform headquartered in Bangalore, India. Founded in 2007, it has grown to become one of the largest independent mobile ad networks globally, serving billions of impressions daily across over 1.5 billion devices.

Innovations: InMobi’s innovations include programmatic buying, which automates the buying and selling of digital advertising inventory in real-time, enhancing efficiency and targeting precision. They also pioneered native advertising solutions that seamlessly integrate ads into the user experience, improving engagement rates.

Impact: InMobi’s technologies have significantly impacted mobile advertising by offering robust targeting capabilities and measurable ROI for advertisers. They empower app developers and publishers to monetize their content effectively while delivering personalized ad experiences to users, thereby boosting engagement and revenue.

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2. Vizury

Aspect	Details
Founder	Chetan Kulkarni, Gourav Chindlur, Vikram Nayak
Founded	2008
Location	Bangalore, India
Overview	Vizury specializes in personalized marketing and retargeting solutions for e-commerce and finance sectors.
Innovations	Predictive analytics, cross-channel marketing, machine learning
Impact	Increased customer engagement, improved conversion rates

Vizury – Top 10 AdTech Startups in India

Overview: Vizury, founded in 2008 and based in Bangalore, specializes in personalized marketing and retargeting solutions. They cater to e-commerce, travel, and finance sectors, helping businesses enhance customer engagement and conversion rates through data-driven insights.

Innovations: Vizury leverages machine learning algorithms to offer predictive analytics and personalized recommendations, optimizing ad placements and messaging based on user behavior and preferences. Their cross-channel marketing automation platform integrates email, mobile, web, and social channels for cohesive marketing campaigns.

Impact: By enabling personalized marketing at scale, Vizury has transformed how brands approach customer acquisition and retention. Their solutions drive higher conversions and customer lifetime value by delivering relevant and timely messages across multiple touchpoints, thereby maximizing marketing effectiveness.

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3. MoEngage

Aspect	Details
Founder	Raviteja Dodda, Yashwanth Kumar
Founded	2014
Location	Bangalore, India
Overview	MoEngage offers an intelligent customer engagement platform with AI-driven analytics for personalized messaging.
Innovations	AI-powered segmentation, behavioral analytics, omnichannel marketing
Impact	Higher user retention, increased conversion rates

MoEngage – Top 10 AdTech Startups in India

Overview: MoEngage, founded in 2014 and headquartered in Bangalore, provides an intelligent customer engagement platform for brands across industries. Their solutions focus on driving customer retention, engagement, and lifetime value through personalized communication.

Innovations: MoEngage’s platform harnesses AI and machine learning to offer advanced segmentation, behavioral analytics, and campaign automation. They enable hyper-personalization of messages and experiences across mobile push notifications, email, in-app messaging, and SMS, ensuring relevance and effectiveness.

Impact: MoEngage has empowered brands to improve user engagement metrics significantly. By delivering personalized and contextually relevant interactions, they help businesses reduce churn, increase conversion rates, and optimize marketing spend, thereby enhancing overall customer satisfaction and loyalty.

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4. AdPushup

Aspect	Details
Founder	Ankit Oberoi, Atul Agarwal
Founded	2013
Location	New Delhi, India
Overview	AdPushup optimizes ad revenues for web publishers through A/B testing and header bidding solutions.
Innovations	A/B testing, header bidding, ad layout optimization
Impact	Increased ad revenue for publishers, improved ad viewability

AdPushup – Top 10 AdTech Startups in India

Overview: AdPushup, founded in 2013 and based in New Delhi, focuses on ad revenue optimization for web publishers and bloggers. Their platform helps publishers maximize ad revenues through A/B testing, header bidding, and ad layout optimizations.

Innovations: AdPushup’s innovations include automated A/B testing tools that optimize ad placements in real-time based on user interactions and performance data. They also integrate with major ad networks and exchanges to facilitate header bidding, ensuring publishers achieve the highest possible ad rates.

Impact: Publishers partnering with AdPushup have seen substantial increases in ad revenue without compromising user experience. By leveraging data-driven insights and automation, AdPushup drives revenue growth for publishers while improving ad viewability and engagement metrics.

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5. CleverTap

Aspect	Details
Founder	Sunil Thomas, Anand Jain
Founded	2013
Location	Mumbai, India
Overview	CleverTap is a mobile marketing platform offering user segmentation and omnichannel campaign management.
Innovations	Predictive analytics, real-time user engagement, AI-driven insights
Impact	Enhanced user engagement, improved customer retention

CleverTap – Top 10 AdTech Startups in India

Overview: CleverTap, founded in 2013 with headquarters in Mumbai, is a leading mobile marketing platform designed to help brands engage and retain users across their lifecycle. They serve industries such as e-commerce, media, travel, and gaming.

Innovations: CleverTap’s platform combines user segmentation, predictive analytics, and omnichannel campaign orchestration to deliver personalized messaging and experiences. Their AI-powered algorithms analyze user behavior in real-time, enabling dynamic user engagement strategies across mobile apps.

Impact: CleverTap has revolutionized mobile marketing by offering actionable insights and automation tools that drive user retention and revenue growth. Their personalized communication strategies enhance user engagement metrics and foster long-term customer relationships for brands worldwide.

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6. Mad Street Den

Aspect	Details
Founder	Ashwini Asokan, Anand Chandrasekaran
Founded	2013
Location	Chennai, India
Overview	Mad Street Den uses AI and computer vision for interactive advertising solutions, enhancing customer engagement.
Innovations	AI-powered interactive content, computer vision in advertising
Impact	Improved engagement rates, innovative advertising experiences

Mad Street Den – Top 10 AdTech Startups in India

Overview: Mad Street Den, founded in 2013 by Ashwini Asokan and Anand Chandrasekaran, is a Chennai-based startup that leverages AI and computer vision to provide interactive advertising solutions. Their platform, Vue.ai, focuses on enhancing customer interaction and engagement through visual AI.

Innovations: Mad Street Den’s key innovations include:

Visual AI: Uses computer vision to analyze images and videos for creating interactive ad experiences.
Personalized Recommendations: Provides personalized product recommendations based on visual search and recognition.
Interactive Content: Enhances user engagement by offering interactive and immersive ad experiences.
AI-Driven Analytics: Uses AI to provide insights into user behavior and preferences, helping brands optimize their ad strategies.

Impact: Mad Street Den has revolutionized the way brands engage with customers through visual and interactive content. Their AI-powered solutions drive higher engagement rates and create more memorable advertising experiences, setting new standards for digital marketing.

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7. Affle

Aspect	Details
Founder	Anuj Khanna Sohum
Founded	2005
Location	Gurugram, India
Overview	Affle specializes in mobile marketing and consumer intelligence solutions, focusing on ad monetization and fraud prevention.
Innovations	Consumer intelligence, ad fraud detection, mobile ad platforms
Impact	Effective ad targeting, improved ROI for advertisers

AffleMad – Top 10 AdTech Startups in India

Overview: Affle, founded in 2005 by Anuj Khanna Sohum, is a mobile marketing technology company based in Gurugram. Affle specializes in consumer intelligence and ad monetization, helping businesses reach their target audiences effectively through mobile advertising.

Innovations: Affle’s innovations include:

Consumer Intelligence: Uses data analytics to understand consumer behavior and preferences for precise targeting.
Ad Fraud Detection: Employs advanced algorithms to detect and prevent ad fraud, ensuring ad spend is used effectively.
Mobile Ad Platforms: Provides a suite of mobile ad solutions including programmatic advertising, native ads, and in-app advertising.
Audience Segmentation: Allows advertisers to segment audiences based on various criteria for more effective targeting.

Impact: Affle has made significant contributions to the mobile advertising industry by offering advanced targeting and ad fraud prevention solutions. Their consumer intelligence platform helps businesses deliver relevant ads to the right audiences, maximizing ROI and improving ad campaign performance.

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8. Sokrati

Aspect	Details
Founder	Ashish Mehta, Anubhav Sonthalia
Founded	2009
Location	Pune, India
Overview	Sokrati offers performance marketing and analytics solutions, optimizing digital advertising campaigns across channels.
Innovations	Data-driven insights, performance analytics, digital campaign optimization
Impact	Measurable campaign results, enhanced digital marketing strategies

Sokrati – Top 10 AdTech Startups in India

Overview: Sokrati, founded in 2009 by Ashish Mehta and Anubhav Sonthalia, is a Pune-based startup that provides performance marketing and analytics solutions. Sokrati helps businesses optimize their digital advertising campaigns across channels like search, social media, and display.

Innovations: Sokrati’s key innovations include:

Data-Driven Insights: Uses data analytics to provide actionable insights for optimizing ad campaigns.
Performance Analytics: Tracks and measures campaign performance across various digital channels.
Campaign Optimization: Leverages machine learning to continuously optimize ad placements and bidding strategies.
Multi-Channel Integration: Supports advertising across multiple channels for a cohesive digital marketing strategy.

Impact: Sokrati has enabled businesses to achieve measurable results from their digital advertising campaigns. By providing data-driven insights and optimization tools, Sokrati helps advertisers maximize their marketing spend and improve overall campaign effectiveness.

Also Read: Top 10 Adtech startups in India

9. Zapr Media Labs

Aspect	Details
Founder	Deepak Baid, Sajo Mathews
Founded	2012
Location	Bangalore, India
Overview	Zapr Media Labs leverages TV viewership data for targeted mobile advertising, using advanced analytics and machine learning.
Innovations	TV viewership data integration, targeted mobile advertising
Impact	Precise audience targeting, innovative cross-channel marketing

Sokrati – Top 10 AdTech Startups in India

Overview: Founded in 2012 by Deepak Baid and Sajo Mathews, Zapr Media Labs is a Bangalore-based startup that leverages TV viewership data for targeted mobile advertising. Zapr’s platform uses advanced analytics and machine learning to identify and engage relevant audiences based on their TV viewing behavior.

Innovations: Zapr’s key innovations include:

TV Viewership Data Integration: Combines TV viewership data with mobile advertising to deliver targeted ads.
Advanced Analytics: Uses machine learning algorithms to analyze TV viewing behavior and identify audience segments.
Cross-Channel Marketing: Enables advertisers to engage audiences across TV and mobile channels for a cohesive marketing strategy.
Real-Time Targeting: Provides real-time targeting capabilities to deliver ads based on current TV viewing trends.

Impact: Zapr Media Labs has introduced a unique approach to audience targeting by integrating TV viewership data with mobile advertising. This innovation allows advertisers to reach highly relevant audiences, improving ad engagement and effectiveness.

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10. DigiMentor

Aspect	Details
Founder	Not specified
Founded	Not specified
Location	Bangalore, India
Overview	DigiMentor provides AI-powered digital marketing solutions, focusing on programmatic advertising and predictive analytics.
Innovations	Programmatic advertising, predictive analytics, AI-driven marketing strategies
Impact	Enhanced efficiency in digital campaigns, improved ROI

DigiMentor – Top 10 AdTech Startups in India

Overview: DigiMentor is a provider of AI-powered digital marketing solutions, focusing on programmatic advertising and predictive analytics. While specific details about the founders and founding year are not provided, DigiMentor is known for its innovative approach to digital marketing.

Innovations: DigiMentor’s key innovations include:

Programmatic Advertising: Automates the buying and selling of ad inventory for efficient and targeted advertising.
Predictive Analytics: Uses AI to predict user behavior and optimize ad placements and messaging.
AI-Driven Marketing Strategies: Leverages AI to develop personalized and effective marketing strategies.
Data Integration: Integrates various data sources to provide a unified view of customer interactions and enhance targeting.

Impact: DigiMentor’s AI-powered solutions have enhanced the efficiency and effectiveness of digital advertising campaigns. By leveraging predictive analytics and programmatic advertising, DigiMentor helps businesses achieve better targeting and higher ROI.

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FAQs about Top 10 AdTech Startups in India

1. What is AdTech?

AdTech, short for Advertising Technology, refers to the use of technology in the process of delivering, targeting, and measuring digital advertising. It encompasses various tools and platforms that enable advertisers and publishers to automate, optimize, and analyze their advertising campaigns.

2. Why are AdTech startups important in India?

AdTech startups in India play a crucial role in driving innovation within the digital advertising industry. They bring advanced technologies like AI, machine learning, and data analytics to enhance targeting capabilities, improve ad performance, and optimize ROI for advertisers and publishers.

3. How do AdTech startups impact digital advertising?

AdTech startups innovate by introducing new technologies and solutions that address challenges such as ad fraud, inefficient targeting, and poor user engagement. They help advertisers reach the right audience at the right time with relevant messages, thereby improving campaign effectiveness and maximizing returns.

4. What are some common innovations by AdTech startups?

Innovations by AdTech startups include programmatic advertising (automated buying and selling of ad inventory), AI-powered targeting and personalization, real-time bidding (RTB), ad verification and fraud detection, cross-device tracking, and interactive ad formats using technologies like augmented reality (AR) and virtual reality (VR).

5. How do AdTech startups benefit advertisers and publishers?

AdTech startups benefit advertisers by offering advanced targeting capabilities that ensure ads reach relevant audiences, thereby increasing the likelihood of conversions. For publishers, these startups optimize ad placements and formats to maximize revenue while maintaining a positive user experience.

6. What challenges do AdTech startups face in India?

Challenges faced by AdTech startups in India include regulatory compliance, data privacy concerns, competition from global giants, ad fraud, and the need for continuous innovation to stay ahead in a rapidly evolving industry.

7. How do AdTech startups contribute to the Indian economy?

AdTech startups contribute to the Indian economy by generating employment opportunities, fostering technological innovation, attracting investment, and enhancing India’s reputation as a hub for digital advertising expertise and innovation.

8. What role do AdTech startups play in shaping the future of digital advertising?

AdTech startups are at the forefront of shaping the future of digital advertising by pioneering new technologies, improving ad targeting and personalization, driving transparency and accountability in ad campaigns, and adapting to changing consumer behaviors and market trends.

9. How can businesses benefit from partnering with AdTech startups?

Businesses can benefit from partnering with AdTech startups by gaining access to cutting-edge technologies and expertise in digital advertising. This collaboration can help businesses optimize their marketing strategies, improve ROI, and stay competitive in the digital marketplace.

10. What are some notable success stories of AdTech startups in India?

– Examples include InMobi’s global expansion and dominance in mobile advertising, MoEngage’s rapid growth in providing personalized customer engagement solutions, and CleverTap’s innovative use of AI for enhancing user retention and engagement.

Conclusion

These AdTech startups in India are at the forefront of innovation, bringing cutting-edge technologies and solutions to the digital advertising ecosystem. With their focus on data-driven strategies, AI-powered analytics, and personalized marketing, they are redefining how brands connect with consumers in a digital-first world. As they continue to grow and evolve, their impact on the global advertising industry is set to expand, cementing India’s position as a hub for AdTech innovation.