Ted Sarandos, co-CEO of Netflix, expressed optimism about the company’s growth prospects in India during the first-quarter earnings call. Netflix is looking to leverage India’s potential and is willing to adjust its pricing and content delivery to cater to the country’s needs.
During his visit to India in February, Sarandos had called it the fastest-growing market. Netflix has witnessed a steady improvement in user engagement in films and series quarter-over-quarter, and its revenue in India grew by 24% YoY after the launch of a low-priced subscription plan in 2021. Sarandos believes better pricing could further augment the company’s growth in India.
