Meesho’s Strategic Move Aims to Empower 15-20 Million Sellers in Under-penetrated States In a strategic maneuver, Meesho is poised to potentially unlock the potential of 15-20 million sellers from historically under-penetrated states. This initiative reflects Meesho’s recognition of the unique characteristics of non-GST sellers, including their high motivation and the locally relevant selection they offer across categories such as fashion, consumer electronics, and home and kitchen.
By tapping into this segment, Meesho aims to broaden its seller base and foster economic empowerment in regions that have traditionally been underserved. This strategic move not only aligns with Meesho’s commitment to facilitating entrepreneurship but also highlights its dedication to supporting locally relevant and diverse offerings.
As this initiative unfolds, it is expected to have a positive impact on the e-commerce landscape in these under-penetrated states while providing opportunities for millions of aspiring sellers. Stay tuned for further updates on Meesho’s efforts to empower and diversify its seller network.
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