KisaanSay Secures $2 Million Pre-Seed Funding to Revolutionize India.
In a groundbreaking development, KisaanSay, a pioneering direct-from-origin food brand, has successfully raised $2 million in a pre-seed funding round. The round was spearheaded by Jungle Ventures through its First Cheque@Jungle platform and garnered participation from prominent leaders in the food industry. This funding sets the stage for KisaanSay to redefine India’s farm-to-table food ecosystem by emphasizing authenticity, transparency, and farmer empowerment.
What is KisaanSaan
Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay stands as a testament to innovation in the food supply chain. The brand collaborates with farmer collectives across India, ensuring direct sourcing, minimal processing, and at-origin packaging of products. With over 80 products spanning 12 categories, KisaanSay partners with 20 farmer collectives, representing an impressive network of more than 50,000 farmers.
Through its unique co-brand and co-profit model, KisaanSay creates a win-win scenario: farmers earn better incomes while consumers receive premium-quality food products. The brand’s omnichannel distribution strategy includes e-commerce platforms, direct-to-consumer channels, and retail stores across Delhi NCR, ensuring wide accessibility.
Core Offerings and Impact
KisaanSay’s mission is rooted in reshaping India’s food supply chain through:
1. Farmer Empowerment
The brand works closely with farmer collectives to provide fair pricing, improve livelihoods, and promote sustainable agricultural practices.
2. Authentic Products
Each product is sourced from its region of origin, ensuring unmatched quality and authenticity. Minimal processing and eco-friendly packaging further enhance consumer trust.
3. Transparent Practices
By eliminating intermediaries, KisaanSay ensures a clear, traceable supply chain that benefits both farmers and consumers.
Funding Utilization
KisaanSay plans to leverage the $2 million funding to:
- Expand Operations: Increase production capacity and broaden its product portfolio to cater to diverse consumer needs.
- Strengthen Distribution: Enhance its reach through strategic partnerships and robust distribution networks.
- Boost Marketing Efforts: Amplify brand visibility and consumer engagement through targeted marketing campaigns.
- Build a Skilled Team: Recruit talent to support the company’s ambitious growth trajectory.
Leadership Insights
Co-founder Nitin Puri expressed his enthusiasm, stating, “We are thrilled to welcome Jungle Ventures to the KisaanSay family. From signing the term sheet to closing the transaction, the support and guidance from Amit and Rishab have been invaluable. Together, Vaishali, Manoj, and I look forward to building a transformative farm-to-fork brand that creates value for everyone involved.”
Rishab Malik, Partner at Jungle Ventures, added, “KisaanSay addresses a critical gap in India’s food supply chain by directly linking farmers with consumers. The team’s ability to align purpose with scale is what sets them apart. We’re excited to support their journey to create a provenance-driven brand that benefits farmers and delivers exceptional value to consumers.
KisaanSay’s $2 million pre-seed funding marks a significant step in its journey to redefine India’s food ecosystem. By focusing on transparency, fairness, and sustainability, the brand is setting new benchmarks in the industry.
As KisaanSay scales its operations and expands its reach, it continues to empower farmers while providing consumers with healthier, high-quality food options. This funding not only fuels its growth but also underscores the potential of purpose-driven entrepreneurship in transforming traditional industries.
