The ongoing legal battle between Google and Indian startups over the new user choice billing system has taken a new turn as Anupam Mittal, CEO of People Group, criticized the tech giant in a tweet, referring to it as the ‘Digital East India Company.’ Mittal accuses Google’s payment norms of violating antitrust directives issued by the Competition Commission of India (CCI) in October 2022. He believes that complying with the new billing policy would be illegal, and his company will not back down. Mittal’s comments highlight the growing tension between Google and Indian startups, and the broader implications of the issue for the tech industry in India.