Mumbai, India – TagZ, the innovative startup that gained prominence on Shark Tank India, has successfully raised $2 million in a Pre-Series A funding round. The funding was led by prominent investors including 9Unicorns, Dexter Angels, Agility Ventures, Venture Catalysts, Klub, Indifi, and Rannvijay Singha.
The newly acquired capital will be utilized by TagZ to fuel its growth trajectory, venture into new markets, expand its manufacturing capabilities, strengthen operational efficiency, and introduce new products to its portfolio. Additionally, the funds will contribute to the enhancement of its technology platform, the reinforcement of its logistics network, and the amplification of its marketing efforts.
This funding round follows TagZ’s earlier seed funding round in 2020, during which the company raised $1.2 million from a group of angel investors. Notably, TagZ also secured funding from prominent personalities Namita Thapar and Ashneer Grover during its appearance on the first season of Shark Tank India.
Established in 2019 by founders Anish Basu Roy and Sagar Bhalotia, TagZ Foods specializes in the production of popped potato chips that boast 50% less fat compared to traditional options. The brand also offers a wide range of international gourmet dips and center-filled cookies.
With its commitment to healthier snacking options, TagZ Foods has experienced remarkable growth, witnessing a staggering 30-fold increase in sales volume over the past 18 months.
Presently, the company strategically focuses on the top 30-40 million households in India through an omnichannel approach. This includes a robust network of 5,000 retail stores and availability across more than 30 e-commerce platforms such as Swiggy Instamart, Zepto, and Blinkit, catering to consumers in 22 cities. Moreover, TagZ has successfully expanded its customer base beyond India, establishing a presence in Kuwait, Dubai, Maldives, and Australia.
The infusion of $2 million in funding from a distinguished group of investors not only validates TagZ’s innovative approach but also provides the necessary financial support to further accelerate its growth and expand its market reach. With a strong foundation and a commitment to offering healthier snacking alternatives, TagZ is poised to disrupt the market and carve out a significant position for itself in the food industry.
As TagZ continues on its upward trajectory, the company is set to redefine the snacking landscape with its unique products and robust expansion plans, solidifying its status as a game-changer in the industry.
