Swiggy, India’s leading food delivery company, is expanding into ecommerce with its latest venture, Maxx. The company is piloting one-hour delivery of various products in select areas of Bengaluru, with categories ranging from toys and electronics to home and kitchen essentials. Maxx plans to expand its offerings to include beauty and grooming, gardening, furnishing and decor, and health and fitness. The new vertical aims to become the go-to destination for all home and family shopping needs, delivered in just one hour. The pilot is currently being tested in limited areas of Bengaluru, with Swiggy offering free shipping for orders priced above INR 99, and a 30%-60% discount across products
