Aawas Yojana, India’s fastest-growing PropTech initiative, today announced the appointment of Ms. Chitra Rawat as Associate Director – Community Engagement, India. This appointment, made by Mr. Raj Chaudhary, Director – Global Expansion, marks a significant step towards the company’s mission of creating a transparent, inclusive, and technology-driven housing ecosystem for millions of Indian families.
In her role, Ms. Chitra Rawat will spearhead Aawas Yojana’s community-first strategy with ambitious targets for the coming year, including:
- Direct engagement with 1 million families across India by August 2026 through grassroots campaigns, housing society partnerships, and digital community drives.
- Establishing 200+ housing community chapters in Tier-1, Tier-2, and Tier-3 cities to bridge the gap between property buyers, developers, and local authorities.
- Driving awareness campaigns in 15 regional languages to ensure inclusivity and accessibility for diverse communities.
- Building a trusted digital engagement ecosystem that integrates property search, transparent draw systems, and customer support through the Aawas Yojana app.
- Strengthening partnerships with over 100 NGOs, RWAs (Resident Welfare Associations), and self-help groups to promote affordable housing and community empowerment.
Speaking on the appointment, Mr. Raj Chaudhary said:
“Community engagement is not just a function, it is the heartbeat of Aawas Yojana. With millions of Indian families still struggling to access affordable homes, Chitra’s vision-driven approach will help us build trust and connect directly with citizens. Her leadership will ensure that Aawas Yojana becomes a people’s movement, not just a platform.”
Expressing her vision, Ms. Chitra Rawat stated:
“My mission at Aawas Yojana is clear – to empower families by giving them a voice in the housing ecosystem. In the next 12 months, my focus will be on reaching 1 million families, building 200 community chapters, and making Aawas Yojana synonymous with trust, transparency, and inclusivity in Indian real estate.”
This appointment underscores Aawas Yojana’s long-term strategy of combining technology, community, and transparency to address India’s housing challenges, where more than 3 crore families still live on rent and over 10 lakh housing units remain unsold nationwide.
By putting community engagement at the center of growth, Aawas Yojana is redefining the future of housing in India.
For media Contact: Ms. Chitra Rawat, Associate Director Community Engagement, India, +91 6399-908916
Last Updated on: Wednesday, August 20, 2025 6:08 pm by Anu Priya | Published by: Anu Priya on Wednesday, August 20, 2025 6:08 pm | News Categories: Brand Post
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