When Aakrit Vaish and Swapan Rajdev founded Haptik in 2013, artificial intelligence was still an emerging concept in India. Their vision was simple yet transformative — use conversational AI to make interactions between people and businesses more seamless, intelligent, and efficient.
What started as a personal assistant chatbot app soon evolved into one of the world’s leading AI-powered conversational platforms. By combining natural language processing (NLP), machine learning, and automation, Haptik builds chatbots that handle millions of customer interactions every day — across industries like telecom, e-commerce, banking, insurance, and travel.
By 2025, Haptik serves 200+ enterprise clients, including Reliance Jio, Tata Mutual Fund, Dream11, and Disney Hotstar, and generates $30 million in annual revenue. The company’s solutions automate customer engagement, streamline operations, and drive user satisfaction through smart, human-like conversations.
In 2019, Haptik was acquired by Reliance Industries for $100 million — a landmark deal that underscored India’s growing influence in AI innovation. As part of Reliance Jio Platforms, Haptik expanded its technology to serve hundreds of millions of users, powering Jio’s virtual assistants and integrating conversational AI into India’s digital ecosystem.
Haptik’s core product suite includes customer support bots, lead generation assistants, and voice-enabled solutions, helping businesses automate repetitive queries and provide instant, 24/7 responses. Using AI training data and deep learning, the platform continuously improves accuracy and personalization, reducing operational costs for enterprises.
A key differentiator for Haptik is its focus on multilingual AI — supporting more than a dozen Indian languages, ensuring accessibility for users across diverse regions. This inclusivity has helped brands connect with customers in their native languages, boosting engagement and trust.
Another major innovation is Haptik’s low-code platform, which allows companies to design and deploy chatbots quickly without heavy technical resources. Combined with analytics dashboards, businesses can track metrics like user satisfaction, conversion rates, and interaction quality — all from a single platform.
Haptik’s global expansion reflects the rising demand for AI-driven customer engagement. The company’s technology is now used in markets like the U.S., Southeast Asia, and the Middle East, with growing interest in sectors such as healthcare and fintech.
In 2025, conversational AI has become an integral part of digital transformation strategies — and Haptik stands at the center of this evolution. Whether resolving a billing query, helping users shop, or booking travel, Haptik’s bots ensure every interaction feels personal, contextual, and efficient.
Founder Aakrit Vaish attributes Haptik’s success to a balance of innovation and practicality: “We’re not building bots for the sake of it — we’re creating intelligent assistants that solve real customer problems.”
As AI adoption accelerates globally, Haptik continues to push boundaries through R&D in voice AI, generative models, and sentiment analysis. Its mission remains consistent: to help businesses create meaningful, human-like interactions at scale.
Haptik’s journey from a startup to a Reliance-backed global player symbolizes the rise of India as a conversational AI hub. It proves that with the right mix of technology, partnerships, and customer insight, Indian startups can lead global innovation in AI and automation.
Last Updated on: Monday, October 27, 2025 7:08 pm by Business Byte Team | Published by: Business Byte Team on Monday, October 27, 2025 7:08 pm | News Categories: Startups
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