The concept of a circular economy has gained significant traction globally, offering a sustainable alternative to the traditional linear economy. In India, a burgeoning ecosystem of startups is leading the way in implementing circular economy principles, focusing on reducing waste, reusing materials, and recycling products to create a closed-loop system. Here are the top 10 circular economy startups in India that are making a significant impact

1. Attero Recycling

Founder(s)Nitin Gupta and Rohan Gupta
LocationNoida, Uttar Pradesh
SectorE-waste Recycling
Core ServicesE-waste collection, metal extraction, recycling technologies
AchievementsAwarded by UNEP and included in the WEF’s Global Lighthouse Network
Attero Recycling – Top 10 Circular Economy Startups in India

Overview: Attero Recycling is India’s largest electronic waste recycling company, specializing in the extraction of precious metals from e-waste. Founded in 2008, Attero operates state-of-the-art recycling facilities across India.

Innovations: Attero employs innovative technologies for the efficient recycling of electronic waste. They utilize advanced processes to extract valuable metals such as gold, silver, and copper from discarded electronic devices.

Impact: The company significantly reduces environmental pollution by ensuring that hazardous components of e-waste are safely disposed of or recycled. Attero’s operations also contribute to the conservation of natural resources by recycling metals that would otherwise require mining.

2. GreenSoul

Founder(s)Shyam Sunder
LocationBengaluru, Karnataka
SectorSustainable Furniture
Core ServicesManufacturing furniture from recycled materials
AchievementsRecognized for sustainable design and eco-friendly practices
GreenSoul – Top 10 Circular Economy Startups in India

Overview: GreenSoul is dedicated to sustainable furniture production using recycled materials. They collect discarded wood, metal, and other materials to manufacture eco-friendly furniture products.

Innovations: GreenSoul innovates by integrating recycled materials into their furniture designs without compromising on quality or aesthetics. They utilize advanced techniques for refurbishing and repurposing materials.

Impact: By promoting the use of recycled materials, GreenSoul reduces the demand for virgin resources and minimizes waste generation. Their products contribute to sustainable living solutions by offering durable and environmentally friendly furniture options.

3. Hasiru Dala Innovations

Founder(s)Nalini Shekar and Shekar Prabhakar
LocationBengaluru, Karnataka
SectorWaste Management
Core ServicesWaste management solutions, waste picker integration
AchievementsImpacted over 10,000 waste pickers and diverted thousands of tons of waste from landfills
Hasiru Dala Innovations – Top 10 Circular Economy Startups in India

Overview: Hasiru Dala Innovations focuses on integrating waste pickers into the formal economy while managing urban waste effectively. They provide waste management services and produce recycled products.

Innovations: The startup innovates by empowering waste pickers through training, technology integration, and fair wage practices. They also develop sustainable waste management solutions tailored to urban environments.

Impact: Hasiru Dala Innovations creates socio-economic benefits by formalizing the role of waste pickers and improving their livelihoods. Their initiatives enhance recycling rates and reduce the burden on landfills, contributing to cleaner urban environments.

4. Bare Necessities

Founder(s)Sahar Mansoor
LocationBengaluru, Karnataka
SectorZero-Waste Products
Core ServicesPersonal and home care products
AchievementsFeatured in various sustainability platforms and media
Bare Necessities – Top 10 Circular Economy Startups in India

Overview: Bare Necessities specializes in zero-waste personal and home care products. They offer a range of plastic-free, natural, and biodegradable alternatives to conventional products.

Innovations: The startup innovates by sourcing natural ingredients and packaging materials that are compostable or recyclable. They focus on creating products that minimize environmental impact throughout their lifecycle.

Impact: Bare Necessities promotes a zero-waste lifestyle by reducing the consumption of single-use plastics and harmful chemicals. Their products encourage sustainable consumer choices and contribute to a cleaner environment.

5. Karma Recycling

Founder(s)Uday Khanna, Varun Khanna, and Akshat Goenka
LocationNew Delhi, Delhi
SectorElectronics Recycling
Core ServicesBuy-back, refurbishing, and resale of electronic gadgets
AchievementsFacilitated the recycling of over 1 million devices
Karma Recycling – Top 10 Circular Economy Startups in India

Overview: Karma Recycling facilitates the buy-back, refurbishment, and resale of used electronic gadgets. They provide a platform for consumers to sell their old devices and purchase refurbished ones.

Innovations: The startup innovates by refurbishing electronic devices to extend their lifecycle. They employ stringent quality checks and refurbishment processes to ensure product reliability.

Impact: Karma Recycling reduces electronic waste by promoting the reuse of gadgets. By making refurbished electronics accessible and affordable, they contribute to resource conservation and minimize e-waste disposal.

6. Saahas Zero Waste

Founder(s)Wilma Rodrigues
LocationBengaluru, Karnataka
SectorWaste Management
Core ServicesIntegrated waste management solutions
AchievementsDiverted over 10,000 tons of waste from landfills annually
Saahas Zero Waste – Top 10 Circular Economy Startups in India

Overview: Saahas Zero Waste offers comprehensive waste management solutions for households, offices, and industries. They focus on waste segregation at source and maximizing recycling rates.

Innovations: The startup innovates by implementing decentralized waste management systems and utilizing technology for efficient waste tracking and processing. They also collaborate with local communities and businesses to promote sustainable practices.

Impact: Saahas Zero Waste diverts significant amounts of waste from landfills through effective segregation and recycling initiatives. Their integrated waste management solutions promote environmental sustainability and create cleaner urban environments.

7. Pom Pom

Founder(s)Deepak Sethi
LocationNew Delhi, Delhi
SectorWaste Management
Core ServicesDoor-to-door recyclable waste collection
AchievementsCollected and recycled over 1,000 tons of waste
Pom Pom – Top 10 Circular Economy Startups in India

Overview: Pom Pom provides doorstep collection of recyclable waste and incentivizes users for proper waste disposal. They segregate collected waste and send it to recycling facilities.

Innovations: The startup innovates by integrating technology for seamless waste collection scheduling and incentivizing users through reward systems. They also educate communities about the importance of recycling.

Impact: Pom Pom encourages recycling behavior among consumers by offering convenient waste collection services. Their initiatives enhance recycling rates and reduce the environmental footprint associated with waste disposal.

8. Upcycler’s Lab

Founder(s)Varnika Kundu
LocationMumbai, Maharashtra
SectorEducation and Sustainability
Core ServicesEducational toys and tools made from recycled materials
AchievementsPartnered with schools to promote sustainability education
Upcycler’s Lab – Top 10 Circular Economy Startups in India

Overview: Upcycler’s Lab designs and produces educational toys and tools using recycled materials. They aim to educate children about sustainability and the circular economy.

Innovations: The startup innovates by creating engaging educational products from discarded materials. They emphasize creativity and environmental stewardship in their product designs.

Impact: Upcycler’s Lab promotes environmental awareness and sustainability among children and parents. Their educational tools foster a mindset of resourcefulness and conservation, contributing to future generations’ environmental consciousness.

9. GEM Enviro Management

Founder(s)Sachin Sharma
LocationNew Delhi, Delhi
SectorPlastic Waste Management
Core ServicesPlastic waste collection, recycling, and PET products manufacturing
AchievementsRecycled over 50,000 tons of plastic waste
GEM Enviro Management – Top 10 Circular Economy Startups in India

Overview: GEM Enviro Management specializes in plastic waste management, offering collection, recycling, and production of recycled PET products.

Innovations: The startup innovates by developing efficient processes for plastic waste collection, sorting, and recycling. They produce high-quality recycled PET materials for various applications.

Impact: GEM Enviro Management tackles the plastic waste crisis by diverting plastic from landfills and oceans. Their initiatives contribute to cleaner environments and promote the circular use of plastics in manufacturing.

10. EcoAd

Founder(s)Arvind Srivastava
LocationMumbai, Maharashtra
SectorSustainable Advertising
Core ServicesSustainable advertising products, eco-friendly promotional items
AchievementsReduced the environmental impact of advertising campaigns across multiple industries
EcoAd – Top 10 Circular Economy Startups in India

Overview: EcoAd transforms waste into sustainable advertising products such as reusable banners and eco-friendly promotional items.

Innovations: The startup innovates by repurposing materials like fabric and paper waste into durable advertising materials. They prioritize eco-friendly production processes and sustainable design practices.

Impact: EcoAd reduces the environmental impact of traditional advertising by offering sustainable alternatives. Their products promote circularity in the advertising industry and encourage businesses to adopt eco-friendly marketing solutions.

FAQs About Top 10 Circular Economy Startups in India

1. What is a circular economy?

  • A circular economy is an economic model designed to minimize waste and make the most of resources. It aims to keep products, materials, and resources in use for as long as possible, thereby reducing waste, pollution, and environmental impact.

2. Why are circular economy startups important in India?

  • Circular economy startups in India play a crucial role in addressing environmental challenges such as waste management and resource scarcity. They promote sustainable practices, reduce reliance on virgin materials, and contribute to economic growth through innovative business models.

3. How do circular economy startups contribute to sustainability?

  • These startups contribute to sustainability by implementing practices such as recycling, upcycling, and waste reduction. They innovate in product design, material sourcing, and waste management to minimize environmental impact and promote a circular approach to resource use.

4. What sectors do circular economy startups in India focus on?

  • Circular economy startups in India focus on various sectors including e-waste recycling, sustainable manufacturing (furniture, personal care products), waste management, plastic recycling, educational tools for sustainability, and sustainable advertising.

5. How do circular economy startups benefit the environment?

  • Circular economy startups benefit the environment by reducing waste generation, conserving natural resources, lowering carbon emissions, and minimizing pollution. They promote sustainable consumption and production patterns, contributing to a healthier ecosystem.

6. What are some challenges faced by circular economy startups in India?

  • Challenges may include limited awareness about circular economy principles, regulatory hurdles, financial constraints for scaling operations, and infrastructure gaps for efficient waste collection and recycling.

7. How can individuals support circular economy startups?

  • Individuals can support circular economy startups by choosing sustainable products, recycling and segregating waste responsibly, advocating for policies that promote circular practices, and supporting local businesses that prioritize environmental sustainability.

8. What are the future prospects for circular economy startups in India?

  • The future looks promising for circular economy startups in India as awareness grows, consumer preferences shift towards sustainability, and governments prioritize environmental regulations. These startups are likely to expand their impact, innovate further, and drive positive change in various industries.

9. How can circular economy startups collaborate with traditional businesses?

  • Circular economy startups can collaborate with traditional businesses by offering sustainable alternatives, providing recycling services, sharing expertise in waste management, and integrating circular principles into supply chains to reduce environmental footprint.

10. How can I learn more about circular economy startups in India?

  • You can learn more about circular economy startups in India through their official websites, social media channels, industry reports on sustainability, and by attending relevant conferences and workshops focused on environmental innovation and circular economy practices.


These top 10 circular economy startups in India exemplify innovation and commitment to sustainability. By implementing circular economy principles, they not only address environmental challenges but also create economic opportunities and promote responsible consumption. As India continues to embrace sustainable practices, these startups are at the forefront of driving positive change towards a more sustainable future.

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