Infosys Collaborates with smart Europe GmbH to Enhance Direct-to-Consumer Business Model

Infosys Collaborates with smart Europe GmbH to Enhance Direct-to-Consumer Business Model Infosys, a global leader in IT services and consulting, has entered into a significant five-year collaboration with smart Europe GmbH, an automotive brand known for its premium electric vehicles (EVs). This strategic partnership is focused on enhancing and refining smart Europe’s Direct-to-Consumer (D2C) business model in the European market.

Key Highlights of the Collaboration: Five-Year Partnership: The collaboration between Infosys and smart Europe GmbH is set to span a period of five years. This extended partnership demonstrates the commitment of both organizations to drive significant improvements in smart Europe’s business operations.

D2C Business Model Enhancement: The primary objective of this partnership is to optimize and refine smart Europe’s Direct-to-Consumer (D2C) business model. In the automotive industry, D2C models involve selling products directly to consumers, often through online channels or company-owned showrooms. This approach allows for a more personalized and efficient customer experience.

Leveraging Infosys’ Expertise: Infosys has been chosen for its deep expertise in various areas, including information technology, digital solutions, and business transformation. The company will leverage its knowledge and capabilities to assist smart Europe GmbH in its transformation efforts. The collaboration between Infosys and smart Europe GmbH signifies the growing importance of digitalization and customer-centric strategies in the automotive industry, particularly in the context of electric vehicles. As the automotive landscape evolves, smart Europe aims to further enhance its market presence and cater to the changing preferences and needs of consumers. This partnership is likely to have a significant impact on smart Europe’s ability to deliver a seamless and efficient D2C experience to its customers in Europe. It also underscores Infosys’ role as a trusted partner in supporting businesses across various industries in their digital transformation and customer-focused initiatives. The automotive sector, with its emphasis on sustainable and electric mobility, continues to be a key area of innovation and investment, and collaborations like this are indicative of the industry’s ongoing evolution.

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