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Amazon Launches India’s First Floating Store on Dal Lake in Srinagar

Amazon India has taken its delivery services to new heights, quite literally, by launching its first-ever floating store on the serene waters of Dal Lake in Srinagar, Kashmir. This initiative is part of the innovative “I Have Space” last-mile delivery program, aiming to enhance customer convenience and access in unique ways.

Innovative “I Have Space” Floating Store on Dal Lake

Murtaza Khan Kashi, the proud owner of the houseboat Selec Town, has been onboarded as an Amazon delivery partner. His houseboat will now serve as a floating store, allowing customers to receive their packages at the entrance of their own houseboats. This development is expected to make a significant impact on the lives of residents and businesses situated around Dal Lake and Nigeen Lake, simplifying their Amazon deliveries like never before.

The picturesque Dal Lake and its surrounding areas are popular tourist destinations, dotted with charming houseboats. While these houseboats offer a unique experience to visitors, they have faced logistical challenges when it comes to conventional deliveries. With the introduction of the floating store, customers residing on these houseboats can now enjoy seamless Amazon deliveries without the need to travel to the shore by shikaras or other means.

The “I Have Space” campaign, initiated by Amazon in 2015, has been a game-changer in the realm of last-mile deliveries. This forward-thinking program has formed partnerships with over 28,000 neighborhood and kirana shops across 420 towns and cities in India. By collaborating with local stores, Amazon can ensure quicker and more reliable deliveries within a 2 to 4-kilometer range from these shops, enhancing the overall shopping experience for customers.

With the inclusion of Murtaza Khan Kashi’s houseboat Selec Town in the “I Have Space” program, Amazon has demonstrated its commitment to pushing the boundaries of innovation and customer-centric services. This initiative not only showcases Amazon’s adaptability to diverse terrains and customer needs but also underscores the company’s efforts to foster partnerships with local entrepreneurs.

By bringing its services directly to the floating households of Dal Lake, Amazon India has set a new standard for efficient and accessible e-commerce deliveries. As the floating store takes flight on the serene waters, it represents a fusion of modern technology and the timeless beauty of Kashmir, making shopping experiences more delightful for residents and businesses alike.

the introduction of Amazon’s floating store on Dal Lake in Srinagar, Kashmir, is a remarkable step in the evolution of last-mile deliveries. With Murtaza Khan Kashi’s houseboat Select Town serving as the delivery hub, Amazon is pioneering a convenient and efficient way to reach customers residing on houseboats. This initiative not only adds to the charm of Dal Lake but also aligns with Amazon’s customer-focused approach, making e-commerce more accessible and delightful for everyone.

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